Build Your Career In
Game Analytics

Learn the skills, understand the industry, and develop the practical knowledge you need to become a successful game analyst—taught from real-world industry experience.

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Not sure where to begin? We'll help you find the right path.

YOUR PATH TO A CAREER IN GAME ANALYTICS

Start with the fundamentals. Build your expertise. Launch your career.

DISCOVER

An Introduction To Game Analytics

Get an accessible introduction to game analytics, player data, key concepts and how analytics helps create better games.

SELF PACED

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MASTER

Masterclass: Game Analytics

Build practical game analytics skills covering fundamentals, advanced analytics and real-world applications.

8 WEEKS

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LAUNCH

Game Analyst Career Development

Learn how game studios hire analysts and turn your analytics skills into a compelling resume, portfolio and interview story.

SELF PACED

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REAL-WORD EXPERIENCE

PRACTICAL SKILLS

Learn game analytics from the perspective of people who have actually used data to understand players, improve games and support product decisions.

LEARN HOW ANALYTICS IS ACTUALLY USED

Get practical, hands-on learning based on how game analytics is actually used in real studios to understand players, improve games and make better decisions.

PRACTICAL, NOT JUST THEORETICAL

Learn how analytics is used to understand players, evaluate game performance and support real product decisions.

SKILLS YOU'LL ACTUALLY USE

Build practical skills in SQL, metrics, visualization and analytical problem solving using real-world workflows.

BUILT AROUND REAL GAME DATA

Work through the questions, metrics and analytical challenges game analysts encounter throughout the game lifecycle.

CAREER-FOCUSED LEARNING

Learn to communicate insights, work with game teams and turn analysis into decisions that create impact.

Teaching & Education

Alongside my industry work, I’ve developed and taught courses in SQL, data product management and analytics at Modal.

I’ve also taught Game Analytics through ELVTR and Udemy, with a focus on practical, real-world skills.

Meet Rick

Game Analytics Practitioner, Leader & Educator

I’m Rick Evans, and I’ve spent more than 20 years working in data and analytics, including over a decade applying analytics to games and digital products. I’ve worked hands-on as an analyst, led analytics teams, and partnered with product, design, and development teams to understand players and make better decisions.

My experience spans companies including Electronic Arts, Zynga, Atari, Tinder, DoorDash, and Meta. That breadth gives me a perspective that combines game development, live services, and product analytics across very different products and audiences.

My work has covered the full analytics lifecycle—from telemetry and data foundations to KPIs, player behavior, experimentation, and predictive analytics. At Electronic Arts, I led analytics across a portfolio of mobile games and supported 17 game launches.

I created Extent Insights to bring those two sides together—real industry experience and practical education. My goal is to help aspiring and working analysts develop not only the technical skills required for game analytics but also an understanding of how those skills are actually applied inside game and product teams.